Event Photos

Event Photos

Last year’s event was a great success and we’re looking forward to this year’s Pirates on the Promenade themed event. If you didn’t make it out, check out the gallery and see what you missed. We hope to see everyone there.

What’s The BIG Event?

The BIG Event Lakeland is a free music fest featuring local businesses, makers and delicious food! The event kicks off with the Red Ribbon Run Corporate Award and the Watson Clinic Poster Contest Award, immdediately followed by a special Salute to Veterans by Green Contruction. Then enjoy non-stop entertainment! Celebrate the best of Lakeland at this FREE music fest!

The Lakeland Chamber of Commerce in partnership with InnerAct Alliance and Big Brothers Big Sisters of Tampa Bay present the second annual BIG Event Lakeland – and theme Pirates on the Promenade for 2017. The iconic and historical Frances Ford Langford Promenade at Lake Mirror Amphitheatre is the perfect backdrop for local fun on Saturday, November 11, 2017, from 4:00 PM to 10:00 PM!

Participate in the BIG Event – join a committee, volunteer and the event or exhibit! Experience live music, family fun + great tastes – Lakeland style!

November 11, 2017
4PM to 10PM at Lake Mirror Amphitheatre

Free event open to the public featuring live performances, food and a good time.








Live Musical Performances Featuring:

Brian Sutherland performs at The Big Event, Lakeland, Florida

Brian Sutherland

Hailing from Central Florida, Brian Sutherland joins us for a second year performing at The Big Event. He is an eclectic songwriter with a lot to say. His style can be characterized as Americana, Florida-Folk and Alt-Country. Playing several instruments including cello and guitar, Sutherland covers a lot of music ground when performing.

Bully For You performs at The Big Event, Lakeland, Florida

Bully For You

B4U are a high energy cover band, and have been together since 2010 – 5 piece setup, 2 guitars, drums, bass and lead vocal. Our main focus is to engage, get people up, dancing, smiling and hanging out with us. The band is very diverse, and we like to keep the crowd guessing as to what song might come next.

Fount performs at The Big Event, Lakeland, Florida


Fount is an 8 piece Americana/Folk band from Lakeland, Florida who began in 2015 as a songwriting project for Jeremy Hearn and Tosh Sargeant. Soon after, Fount included 6 other musician friends; Joel Vislay, Billy Cambers, Yaneiri Tavares, Jonathan Gautier, Joey Cambers and Josh Dampier.

Jazza Nova performs at The Big Event, Lakeland, Florida

Jazza Nova

Jazza-Nova plays vibrant Samba and fluid Bossa Nova with a slight jazz flavor. They call this distinctive blend Brazilian Jazz. It sounds familiar when you hear it even if you haven’t heard it before. In the Central Florida region, they are arguably the masters of this genre.

Patricia Kenoly performs at The Big Event, Lakeland, Florida

Patricia Kenoly

Soulful songstress Patricia Kenoly offers Americana perfection!

Events, Entertainment & Activities:

Red Ribbon Half Marathon at the Big Event in The Lakeland Florida.

4:00 PM - Red Ribbon Corporate / CEO Morning-Run & Award

Red Ribbon Corporate Run / CEO Run in the morning at Lake Mirror. Compete against last year’s winner Allen & Company of Florida, and their team “Phat Assets,” for the coveted traveling trophy! BIG Event kicks off with the presentation of this award.

Salute to Veterans at The Big Event, Lakeland, Florida

4:30 PM - Salute to Veterans

Honor our veterans at our Salute to Veterans organized with the help of the Rotary Club of Lakeland North and sponsored by Green Construction with special appearance by Dennis Mason. This special ceremony will honor those who have served in our Armed Services and have fought to protect our freedoms.

Poster Contest at the Big Event in The Lakeland Florida

BIG Event Poster Contest

Enter the Watson Clinic BIG Event Poster Contest with Pirates on the Promenade theme – open to all ages! The $350 award check will be presented to the winner immediately following the Red Ribbon Run Award.

Live Music & DJ at The Big Event in Lakeland, Florida

Live Music & DJ

Enjoy live local music until 8 PM, the a DJ dance party wraps it up! Live music sponsored by Lanier Upshaw, Inc.

R&R Tent at The Big Event, Lakeland, Florida

R&R Tent

Relax at the R&R Tent and catch your favorite college football team, courtesy of Bank of Central Florida’s tailgate!

Expo at the Big Event in The Lakeland Florida.


Explore, learn, shop & eat at the Expo with food, business, makers and non-profits! The Expo will provide an opportunity for face-to-face time with others in the community. Local restaurants will offer lots of great options for food & drink. Come and mingle. Register now!

Food Trucks at the Big Event in The Lakeland Florida.

Food Trucks

Big Brothers Big Sisters of Tampa Bay in partnership with the Lakeland Chamber of Commerce, the Greater Winter Haven Chamber of Commerce and the Tampa Bay Food Truck Rally, celebrate our local county-wide food scene and bring awareness to the impact BBBS has for youth and the community. Vote your favorites in our “Little Bites” Challenge! Details at the BBBS Tent!

Treasure Hunt at the Big Event in The Lakeland Florida.

Treasure Hunt

Grab a map at the Highland Homes Tent and seek the treasure in our Treasure Hunt! The map will provide clues to lead you to visit booths at the Expo – for hints to the buried treasure!

Kids' Breezeway at the Big Event in The Lakeland Florida.

Kids' Breezeway

Special performances, appearances, face-painting and inflatable-fun for the kids! Kid’s Breezeway! Courtesy of Publix Super Markets, Inc.

Water Ski Shows at The Big Event, Lakeland, Florida

Water Ski Shows on Lake Mirror

Marvel at the exhibition-style thrills & spills of the Lakeland Water Ski Club – the oldest, continuously operating water ski club in the United States.

Pirates on the Promenade at the Big Event in The Lakeland Florida.

Pirates on the Promenade Costume Contest

Compete in the Pirates on the Promenade Costume Contest by CPS Investment Advisors! Come claim ye award for donning  your finest pirate attire. It’s time for you landlubbers to start thinking about what you’ll wear.


Available throughout downtown Lakeland, including street and garage parking. Lake Mirror is only a short walk from anywhere within the downtown core.

The Big Event


Please clean up after your pet.

Clean and Green

Keep the area clean and remember to recycle.

No Weapons

Weapons are prohibited unless registered with permit to carry.

No Alcoholic Beverages

No alcoholic beverages can be brought into the event. Beer & wine may be purchased at the event and must be consumed within the event footprint. Proper ID required.

Advertising Opportunities

To advertise in our Official Program, please contact Rebecca by email or by phone at (863) 688-8551 x 229

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