The Big Event

What’s The Big Event?

The Lakeland Area Chamber of Commerce presents a brand new, city-wide signature event – The Big Event! The iconic and historical Lake Mirror Promenade is the perfect backdrop for local fun. RUN or WALK to the Red Ribbon Half Marathon, Corporate, 5k & Kids’ Run from 6am to 11am, then celebrate the best of Lakeland from 4pm to 9pm at The Big Event! We will kick off the event with the Red Ribbon Run Corporate Team Awards at the Brew Hub Main Stage, immediately followed by a special Salute to Veterans at 4:30pm by Green Construction, honoring all veterans. This also includes a commemoration of the 50th Anniversary of the Vietnam War and tribute to Vietnam Veterans by The Rotary Club of Lakeland North, Lakeland Chapter of the Daughters of the American Revolution, City of Lakeland and the Polk Veterans Council. Afterwards, enjoy three stages with non-stop entertainment – including the live local bands, Florida Tropics Soccer Club, the Florida Dance Theatre, and Girls, Inc. – and, a special performance by the Lakeland Water Ski Club on Lake Mirror! This is a FREE, family-oriented celebration open to the public.

We would also like to invite you to participate as a vendor, exhibitor, volunteer, advertiser, and/or sponsor – and engage with our vibrant community!

What’s there to do?

Veteran Salute by Green Construction
Local live music
Brew Hub Main Stage
Food @ Mass & Main
Kids’ Grassy Area
Business Expo by Tinsley Creative
Makers’ & Artisans’ Row
and much more…

November 12, 2016
4PM to 9PM at Lake Mirror.

Free event open to the public featuring live performances, food and a good time.








Three stages of live musical performances featuring:

Apollo Under Fire performs at The Big Event, Lakeland, Florida

Apollo Under Fire

AUF is a band that strives to reach the soul. In a day and age where we seem content to focus our attention outward, AUF is using music to look inward. AUF is our finale performing at the Brew Hub Main Stage at 8:25pm.

On The Avenue performs at the Big Event in The Lakeland Florida.

On The Avenue

OTA is a Pop, Hip-Hop, Rock band from Lakeland, Florida. OTA serves up a well-balanced blend of true-to-life lyricism, R&B flavor and memorable Rock guitar licks! OTA performs at 7:00pm at the Brew Hub Main Stage.

Fount performs at The Big Event in Lakeland, Florida


Founded in 2015, Fount is a Folk/Americana band from Lakeland, FL. Fount recently celebrated the release of their EP “Moving On Songs” in August. They are sometimes described as Post-folk, or Indie-folk. Don’t miss Fount at the Loggia Stage at 6:15pm.

Weather For Strangers performs at The Big Event in Lakeland, Florida.

Weather For Strangers

Weather for Strangers is about the little things and appreciating them while they last. Raw, real, and always kind, Weather for Strangers is an addictive sound that will leave you dancing in moonlight like a vagabond, always craving more.” See WFS live at the Loggia Stage at 5:16pm.

And other event entertainment & activities:

Salute to Veterans at The Big Event, Lakeland, Florida

Salute to Veterans

Salute to Veterans by Green Construction will commemorate the 50th Anniversary of the Vietnam War and tribute Vietnam Veterans at 4:30pm.

Kids' Grassy Area at The Big Event, Lakeland, Florida

Kids’ Grassy Area & RR Pavilion

Special performances, appearances, and mini-workshops by Girls, Inc., Florida Dance Theatre, the Florida Tropics Soccer Team, Lakeland Fire Dept. Truck, 3-D printers and more!

Business Expo at the Big Event in The Lakeland Florida.

Business Expo

The Business Expo by Tinsley Creative will provide an opportunity for face-to-face time with others in the community. Come and mingle.

Awards at the Big Event in The Lakeland Florida.


The Red Ribbon Corporate Traveling Trophy Award will be presented at 4pm at the Brew Hub Main St. Overlook stage, followed immediately by the Poster Contest Award.

Makers' & Artisans' Row at the Big Event in The Lakeland Florida.

Makers' & Artisans' Row

A showcase of goods and services available. Check out the unique items people are buying and selling.

Red Ribbon Half Marathon at the Big Event in The Lakeland Florida.

Red Ribbon Half Marathon

Compete in the Red Ribbon Corporate Run for the coveted travelling trophy and bragging rights! Pricing increases as we get closer to the event, so sign up today!

Fount performs at The Big Event in Lakeland, Florida

Food @ Mass & Main

Food @ Mass & Main will host local restaurants and lots of great options for food & drink – check out our complete list by clicking here.


Available throughout downtown Lakeland, including street and garage parking. Lake Mirror is only a short walk from anywhere within the downtown core.

The Big Event


Please clean up after your pet.

Clean and Green

Keep the area clean and remember to recycle.

No Weapons

Weapons are prohibited unless registered with permit to carry.

Advertising Oppportunities

To advertise in our Official Program, please contact Rachel by email or by phone at (863) 688-8551 x 228

Get in touch